Thursday, November 9, 2017

Victoria Beckham To Partner With Reebok

Following a highly successful beauty collaboration with Estée Lauder, Victoria Beckham is taking on a new project by partnering with sportswear giant Reebok.

"I am incredibly excited to embark on this partnership built on shared values," Beckham shared in a statement. "I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition."

Expected in late 2018, the collaboration will sit under Reebok's Innovation Collective – a brand initiative that focuses on delivering next-generation performance and expression and has previously worked on products with Vetements and Cottweiler.

Sharing the news on Instagram, the mother-of-four posted a video of herself arriving at the brand's HQ ready to start "day one" of the design process.

While little is known about what the collection will exactly offer, looking at her own label, it's no doubt that Beckham's own style favourites will feature heavily. In recent years, Beckham has relied on classic white tennis-inspired trainers, teamed with her signature tailoring.

"As a brand, we look to partner with not just influential women, but women who want to truly change the world,” added Corinna Werkle, senior vice president of women’s initiatives at Reebok. "There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration.”

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