"Respecting the dignity of every man and woman is at the heart of both group’s values," read a release on behalf of both groups. "Having always cared for the well-being of models, LVMH and Kering feel that they have a specific responsibility, as leaders in the industry, to go one step further with their brands."
The charter incorporates the following:
- All brands will work with models to ensure that they can "present a valid medical certificate, attesting to their good health and ability to work, obtained less than six months before the shooting or the fashion show"
- French sizes 32 for women and 42 for men will be banned from casting requirements. Instead, casting agents will need to present female models sized 34 and over, and male models sized 44 and over
- Brands will have a dedicated psychologist or therapist at their disposal during their working time
- Models must be able to make a direct complaint to the brand "in the case of a dispute with a modelling agency, a casting director or a brand"
- Brands must provide transportation for models to return to their place of residence after 8pm
- Brands must provide models with access to food and drinks that comply with dietary requirements as well as "useful information to maintain a healthy diet throughout the working day"
- In the case of nudity during a shoot or while getting dressed before or after a show, "the model will never be alone with a person linked to the production or a photographer"
- Models aged under 16 "must not be hired by brands to take part in shows or shootings representing an adult"
Regarding models aged 16 to 18 specifically, they will not be allowed to work between 10pm and 6am; a chaperone or guardian is mandatory; alcohol will not be served during castings or shoots; and they must meet their "school-attendance obligations".
The charter incorporates the following:
- All brands will work with models to ensure that they can "present a valid medical certificate, attesting to their good health and ability to work, obtained less than six months before the shooting or the fashion show"
- French sizes 32 for women and 42 for men will be banned from casting requirements. Instead, casting agents will need to present female models sized 34 and over, and male models sized 44 and over
- Brands will have a dedicated psychologist or therapist at their disposal during their working time
- Models must be able to make a direct complaint to the brand "in the case of a dispute with a modelling agency, a casting director or a brand"
- Brands must provide transportation for models to return to their place of residence after 8pm
- Brands must provide models with access to food and drinks that comply with dietary requirements as well as "useful information to maintain a healthy diet throughout the working day"
- In the case of nudity during a shoot or while getting dressed before or after a show, "the model will never be alone with a person linked to the production or a photographer"
- Models aged under 16 "must not be hired by brands to take part in shows or shootings representing an adult"
Regarding models aged 16 to 18 specifically, they will not be allowed to work between 10pm and 6am; a chaperone or guardian is mandatory; alcohol will not be served during castings or shoots; and they must meet their "school-attendance obligations".
The news comes a season after allegations of model mistreatment at a casting session for Kering-owned Balenciaga sparked an industry-wide debate after model casting agent James Scully elected to name and shame brands and individuals accused of mistreating models. Models, including Helena Christensen, Carolyn Murphy, Elsa Hosk, Leomie Anderson, Julia Stegner, Hillary Rhoda, Joan Smalls, Jourdana Phillips, Julie Hoomans, Dilone - and industry figures including make-up artist Kay Montano, hairstylist Anthony Turner, CEO Antoine Arnault, and stylist Mary Fellowes - all spoke out in support of his public outing.
Balenciaga responded immediately to the news, releasing a statement which said: “On Sunday, February 26, Balenciaga took notice of issues with the model castings carried out on that day. The house reacted immediately, making radical changes to the casting process, including discontinuing the relationship with the current casting agency."
“Respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a group," said Pinault. "Through the establishment of this charter and our commitment to abide by its terms, we are once again manifesting the importance of this core value in a very concrete manner. We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide."
“I am deeply committed to ensuring that the working relationship between LVMH group brands, agencies and models goes beyond simply complying with the legal requirements," chimed Arnault. "The well-being of models is of great importance to us. As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative. We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector."
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