Thursday, May 11, 2017

Hilfiger Keeps Hadid On The Books

Tommy Hilfiger has announced that Gigi Hadid is to design another two collections for their collaborative label, Tommy X Gigi, making their union more of a permanent fixture rather than a two-season fling.

“Gigi is a force in the fashion industry and the ultimate Tommy Girl,” said Tommy Hilfiger today. “Her positive, down-to-earth energy, and cool, effortless style continue to captivate her audiences around the world. I have loved designing the Tommy X Gigi collections with her and I look forward to continuing our partnership for another year."


Hadid first debuted her designs for the brand for autumn/winter 2016 last September, and showed her second collection for spring/summer 2017 in February in LA as a part of the brand's see-now, buy-now structure which it has called Tommy Now. Contracted to the brand, Hadid traversed the globe, popping up in multiple cities to promote the collections which were available to purchase immediately.

No comments:

Post a Comment