The autumn/winter 2017 show will be the design duo's eagerly anticipated debut for Oscar de la Renta. To mark the difference between the two collections, there will be a "reveal factor", reports the BoF, to make it clear Monse has finished and De la Renta is about to begin.
"We wanted to attack it head on: Can we do two different collections that have an identity on their own and be brave enough to show them together?" Garcia said. "Having them be consecutive does not mean that there is necessarily a blending of the ideas. There’s going to be different styling for each show, and it’s going to be very apparent where the change happens. The clothes are very different."
The decision is an unusual one for both brands. While designers for established houses have frequently carried on designing for the fashion labels they formerly created, they have aways kept proceedings completely separate - often even in different cities. Oscar de la Renta, however, invested in Monse when Kim and Garcia came on board last year, hinting at the complementary nature of both collections. De la Renta CEO Alex Bolen said that the decision was made to show that the two houses are "a part of the same brand family".
"We talk about brands' DNAs, and I think that, on some level, if Fernando is part of the Monse DNA and part of the Oscar DNA, it’s impossible for them to be totally separate," he explained. "And guess what? I don’t think they need to be totally separate. It’s going to be a happy day for me when I see a real customer with an Oscar blouse and a Monse skirt."
While the decision undoubtedly presents more of a logistical challenge for Kim and Garcia, who will juggle overseeing the completion of both collections with the same deadline, Bolen pointed out it will be easier for show attendees as there will be "one less show that somebody has to run across town for".
The show, set to take place on February 13, was thrown into question towards the end of last year when Kim's former employer, Carolina Herrera, started legal proceedings claiming that Kim had breached a six-month non-compete clause in her contract by joining the rival New York fashion house. If successful, Kim's debut for the house would have been delayed, however the two New York houses settled the case last week.
The decision is an unusual one for both brands. While designers for established houses have frequently carried on designing for the fashion labels they formerly created, they have aways kept proceedings completely separate - often even in different cities. Oscar de la Renta, however, invested in Monse when Kim and Garcia came on board last year, hinting at the complementary nature of both collections. De la Renta CEO Alex Bolen said that the decision was made to show that the two houses are "a part of the same brand family".
"We talk about brands' DNAs, and I think that, on some level, if Fernando is part of the Monse DNA and part of the Oscar DNA, it’s impossible for them to be totally separate," he explained. "And guess what? I don’t think they need to be totally separate. It’s going to be a happy day for me when I see a real customer with an Oscar blouse and a Monse skirt."
While the decision undoubtedly presents more of a logistical challenge for Kim and Garcia, who will juggle overseeing the completion of both collections with the same deadline, Bolen pointed out it will be easier for show attendees as there will be "one less show that somebody has to run across town for".
The show, set to take place on February 13, was thrown into question towards the end of last year when Kim's former employer, Carolina Herrera, started legal proceedings claiming that Kim had breached a six-month non-compete clause in her contract by joining the rival New York fashion house. If successful, Kim's debut for the house would have been delayed, however the two New York houses settled the case last week.
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