Ready-to-wear label Loxley England, footwear brand Dorateymur and jewellery fashion favourite Alighieri form the line-up for the next 12 months, and can expect to benefit from financial support, business mentorship, digital-strategy guidance, and access to Boden's studio space to develop their brand message and create PR and marketing material. They join Arthur Yates of Bruta and Alice Ashby of Blake LDN who were recruited to the programme in June and will remain a part of it for another six months.
While the labels have already forged strong visual identities on the fashion scene, it is well documented that young brands starting out need the most support when it comes to the business side of the fashion industry. To that end, this year's participating brands will also have access to Boden's leadership team - including chairman Johnnie Boden - and access to the BFC's Fashion Business Network, which offers legal, accounting, production, banking and communication support.
Founded by siblings James and Tess Andrews in 2014, Loxley England has a focus on clean lines, simplicity and timelessness."Future British is an exciting collaboration between Boden and the BFC, highlighting young, product-driven designers to a new audience," said BFC CEO Caroline Rush last year. "Utilising the resources and infrastructure of Boden, Future British aims to help young talent create great product at a good price point to establish viable business models, and ultimately, successful brands."
While the labels have already forged strong visual identities on the fashion scene, it is well documented that young brands starting out need the most support when it comes to the business side of the fashion industry. To that end, this year's participating brands will also have access to Boden's leadership team - including chairman Johnnie Boden - and access to the BFC's Fashion Business Network, which offers legal, accounting, production, banking and communication support.
Founded by siblings James and Tess Andrews in 2014, Loxley England has a focus on clean lines, simplicity and timelessness."Future British is an exciting collaboration between Boden and the BFC, highlighting young, product-driven designers to a new audience," said BFC CEO Caroline Rush last year. "Utilising the resources and infrastructure of Boden, Future British aims to help young talent create great product at a good price point to establish viable business models, and ultimately, successful brands."
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