"Well folks, I've teased you long enough. It's time for the big reveal. Introducing: the SJP LBD," the star wrote on her Instagram account, with an accompanying video of her swirling around the revolving doors of London's prestigious Claridge's hotel. "A new collection of little black dresses designed by me, all made proudly in the USA."
Parker has plenty of experience when it comes to launching successful fashion lines. Her footwear label, SJP Collection, which she launched in February 2014, was quickly followed by a bridal collection, both of which have continued to grow from strength to strength and are stocked at Bloomingdales, Amazon, Nordstrom, Neiman Marcus and Saks Fifth Avenue.
Given her experience of wearing - and making one covet - a lot of beautiful LBDs in her time (not to mention as her most famous character Carrie Bradshaw), this latest launch is perfectly pitched.