The announcement highlights the long-established link between the illustrious hotel - which reopened in June after a four-year renovation - and the French fashion house, whose founder, Coco Chanel, famously made the hotel her home for over 30 years. The second-floor, 2024 sq m suite in which she stayed, that boasts views over the Place Vendôme, bears her name to this day.
The fashion house is famous for using its December extravaganza to relate back to key eras and defining moments of the house's history. Last year, it took over the iconic Cinecittà film studios in Rome and created a black-and-white Parisian square for the models to stroll around, inviting attendees to become a part of the set.
"These shows have indeed evolved and are now becoming a key moment for us in terms of expressing our core values of creativity and craftsmanship, but also in terms of business development and strategy," Bruno Pavlovsky, Chanel's CEO, told us at the time. "These collections are momentous for us as they not only honour our know-how but also the relationship that Mademoiselle Chanel had personally with these specific locations, or the importance this city has for us and our future development."
The fashion house is famous for using its December extravaganza to relate back to key eras and defining moments of the house's history. Last year, it took over the iconic Cinecittà film studios in Rome and created a black-and-white Parisian square for the models to stroll around, inviting attendees to become a part of the set.
"These shows have indeed evolved and are now becoming a key moment for us in terms of expressing our core values of creativity and craftsmanship, but also in terms of business development and strategy," Bruno Pavlovsky, Chanel's CEO, told us at the time. "These collections are momentous for us as they not only honour our know-how but also the relationship that Mademoiselle Chanel had personally with these specific locations, or the importance this city has for us and our future development."
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