Friday, August 1, 2014

Christian Dior Links With Princess Grace Foundation

Christian Dior is linking up, not for the first time, with Monaco's royal family: signing a three-year partnership deal with The Princess Grace Foundation-USA.

The French luxury label, worn many times by the princess throughout her life, will be the sole presenting sponsor of the foundation's forthcoming awards galas in Los Angeles, Monaco and New York over the next two years,WWD reports. The agreement will raise the profile of the foundation - established by Prince Rainier after the death of Princess Grace in 1982 - which provides scholarships, apprenticeships and fellowships to emerging performing arts talent.

Dior
Dior staged its pre spring/summer 2014 show in the principality last May, attended by Prince Albert and Princess Charlene, while its LVMH stablemate, Louis Vuitton, did the same for pre-spring/summer 2015. 

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